Hello, world.

I’m Mathew Cleveland.

I love to design products that make you feel things.

It’s my most personal philosophy.

Forever

Scroll ↓

Catching feelings.

I believe in magic, beauty, and love.

Senses, systems & creation.

I believe there’s no higher art than the act of creating.

Channeling ephemeral, invisible winds from the void into life. We call them ideas.

Bringing ideas to life is an act of grace.

Creating something with other people is a divine experience.

And fun.

And I believe it’s why I’m here.

I used to write these:

And took these

For these.

A woman spraying champagne, studio shot
Portrait of a young woman with curly hair
Lilith, in orange, sitting on a white block
Portrait of a man in a brown shirt
A woman in pink with sunglasses, crouching
People cheering on stage at a Digital Hub Logistics event
Montblanc
Google
Facebook
Zalando
Lufthansa
IKEA
REWE
Vodafone
Hamburger SV
Peloton
Generali
Danone
ALDI Süd
Subway
BAUHAUS
HiFi Klubben

This year I took my own start-up idea, Culture Stack, to San Francisco.

I didn’t find PMF.

Now I’m back on the market and looking for roles as a Product Builder.

Error 404: PMF not found.

Culture Stack

Making culture fit visible.

___

Culture Stack is based on a simple question: Can you see your cultural fit with a company before you commit?

And going further, can you assess that without needing to take a test?

The short answer to both is: Yes. You absolutely can.

While that sadly didn’t materialize into PMF, the whole undertaking was a journey of solving one difficult problem after another.

I spent 5 months going deep into the literature and created my own cultural assessment framework based on observable behavior. And a good couple of months operationalizing it. The final product could reliably calculate the cultural friction between a company and a hire (or employee) from CV and company website alone. The advanced product at times didn’t even require a CV anymore but worked agentically.

The idea originated as a personal problem: At my previous job I was a severe cultural misfit. Serendipitously, I stumbled across Erin Meyer’s “The Culture Map” (a classic!). That was a true eye-opener. As a lifelong listener and fan of Adam Grant’s “WorkLife” podcast (before it turned shit) and reader of organizational psychology papers, I found myself in disbelief:

It’s the culture, stupid!

culturestack.de/pilot
Culture Stack

Pilot-Zugang

Dieser Bereich ist aktuell nur fuer Pilot-Teilnehmer. Gib deine E-Mail ein, um dich anzumelden.

name@firma.de
Weiter
Culture Stack

Code eingeben

Wir haben einen Code an hr@meridian-industries.example gesendet. Er ist 10 Minuten gueltig.

48210937
Anmelden
Culture Stack

Your organization

We looked you up. Confirm or adjust what we found.

Meridian Industries GmbH
StartupAgencyScale-upConsultingCorporationMid-size / Family BusinessFoundation / NGOGovernment / Public Sector
This sets your cultural baseline. It gets more accurate with every team assessment.
Continue
Culture Stack

See it work

Tell us the role, drop a CV. 30 seconds later you'll see what Culture Stack sees.

Senior Product Designer
+2 more found ▾
Drop a CV here, or click to browse
PDF, max 2 MB
PDF · Julia_Kleinert_CV.pdf
Culture Stack

Reading the CV

Pipeline
Sanitizing document and checking for security issues...
Culture Stack

This is what we see

Every candidate that enters your pipeline gets this reading. Automatically.

Senior Product Designer at Meridian Industries GmbH (Mid-size / Family Business)
JK
Julia Kleinert
8 years, 3 employers, spiral pattern · high
Good fitFriction 28
KOM
FBK
ENT
VER
HIE
KOO
FBL
EMO
INT
ANP
Daily: matchStructure: tensionDirection: match
This was a simulation. No data was stored. When you're ready, create positions and start receiving real candidates.
Go to dashboard
Culture Stack
Meridian Industries GmbH · Pilot38 von 50 Reads übrig CVs hinzufügen
Meridian Industries GmbHMittelstand / Familienunternehmen · DEZurücksetzen
Der Austausch ist direkt und unverstellt und man arbeitet eng abgestimmt. Verantwortung ist klar zugewiesen. Veränderung kommt mit Bedacht, Schritt für Schritt.
—
Gesamt-Fit
Kulturprofil
Alltag
Kommunikation
Direkt, explizitImplizit, kontextuell
Feedbackstil
Direkt, offenDiplomatisch, behutsam
Entscheidungstempo
Schnell, klares OwnershipKonsens, abgewogen
Koordination
Minimaler ProzessStrukturierter Prozess
Struktur
Verantwortung
Klares OwnershipGeteilte Verantwortung
Hierarchie
EgalitärHierarchisch
Feedbackschleifen
Schnelle ZyklenGründliche Zyklen
Ausrichtung
Intellektuelle Kultur
Neugierig, lateralFokussiert, spezialisiert
Emotionaler Ausdruck
AusdrucksstarkZurückhaltend
Anpassungstempo
Schnelle VeränderungSchrittweise Veränderung
Kandidaten10 Kandidaten
AlleUngelesen(1)Favoriten(1)
zuerst zur Ansicht, dann nach Fit
CVs hinzufügen
GutNeu
JK
Julia Kleinert
Senior Product Designer
Halde & Holm Mobility3J 2M
Senior Product Designer
Atelier Kranichweg2J 8M
Product Designer
Feldhagen Versicherung AG2J 4M
UX Designerin
FigmaDesign SystemsPrototypingUser ResearchAccessibility
Hervorragend
TR
Tobias Rehnfeld
Lead Product Designer
Kontor Neun Software4J 1M
Lead Product Designer
Pinnwerk Apps3J
Product Designer
Design LeadershipFigmaService BlueprintsWorkshops
Hervorragend
AH
Amira Haddad
Senior UX Designerin
Sternmoos Energie AG2J 6M
Senior UX Designerin
Faltwerk Studio3J 1M
UX Designerin
Interaction DesignUsability TestingFigmaDesign Tokens
Gut
JP
Jonas Pfeiler
Product Designer
Quellgrund Health1J 10M
Product Designer
Nordtakt Digital2J 5M
UI Designer
Hellblau Medienhaus1J 6M
Junior Designer
UI DesignMotionPrototypingWebflow
Gut
LW
Lena Wiegand
UX/UI Designerin
Grauwacke Logistik GmbH3J
UX/UI Designerin
Studio Lindgrün2J
Grafikdesignerin
UI DesignBrandingFigmaIllustration
Evtl. KI-optimiert
Gut
SM
Sofia Marchetti
Senior Product Designer
Velaro Fintech2J 9M
Senior Product Designer
Tessera Labs2J 2M
Product Designer
Weitblick Beratung1J 11M
UX Consultant
Product StrategyFigmaUser ResearchDesign SystemsData Visualisation
Mittel
DO
David Okonkwo-Lenz
Design Lead
Funkhaus Collective2J
Design Lead
Selbstständig4J 2M
Freelance Product Designer
Product DesignDesign OpsFigmaFacilitation
Mittel
MB
Malte Brodersen
Senior Visual Designer
Landesamt für Geodaten5J 1M
Senior Visual Designer
Dreiklang Verlag2J 11M
Visual Designer
Visual DesignEditorialInDesignFigma
Reibung
KA
Kerstin Ahlgrim
Service Designerin
Varnhorst Chemie AG6J 2M
Service Designerin
Ahornblatt Consulting2J 2M
UX Consultant
Service DesignStakeholder ManagementJourney MappingMiro
Konflikt
NV
Nele Vossberg
Junior Product Designer
Kiesel & Kante1J
Junior Product Designer
Hochschule Elbmarsch1J 2M
Werkstudentin UX
FigmaSketchingUser Interviews
Culture Stack
Meridian Industries GmbH · Pilot38 von 50 Reads übrig CVs hinzufügen
Meridian Industries GmbHMittelstand / Familienunternehmen · DEZurücksetzen
Der Austausch ist direkt und unverstellt und man arbeitet eng abgestimmt. Verantwortung ist klar zugewiesen. Veränderung kommt mit Bedacht, Schritt für Schritt.
—
Gesamt-Fit
Kulturprofil
Alltag
Kommunikation
Direkt, explizitImplizit, kontextuell
Feedbackstil
Direkt, offenDiplomatisch, behutsam
Entscheidungstempo
Schnell, klares OwnershipKonsens, abgewogen
Koordination
Minimaler ProzessStrukturierter Prozess
Struktur
Verantwortung
Klares OwnershipGeteilte Verantwortung
Hierarchie
EgalitärHierarchisch
Feedbackschleifen
Schnelle ZyklenGründliche Zyklen
Ausrichtung
Intellektuelle Kultur
Neugierig, lateralFokussiert, spezialisiert
Emotionaler Ausdruck
AusdrucksstarkZurückhaltend
Anpassungstempo
Schnelle VeränderungSchrittweise Veränderung
Kandidaten10 Kandidaten
AlleUngelesen(1)Favoriten(1)
zuerst zur Ansicht, dann nach Fit
CVs hinzufügen
GutNeu
JK
Julia Kleinert
Senior Product Designer
Halde & Holm Mobility3J 2M
Senior Product Designer
Atelier Kranichweg2J 8M
Product Designer
Feldhagen Versicherung AG2J 4M
UX Designerin
FigmaDesign SystemsPrototypingUser ResearchAccessibility
Hervorragend
TR
Tobias Rehnfeld
Lead Product Designer
Kontor Neun Software4J 1M
Lead Product Designer
Pinnwerk Apps3J
Product Designer
Design LeadershipFigmaService BlueprintsWorkshops
Hervorragend
AH
Amira Haddad
Senior UX Designerin
Sternmoos Energie AG2J 6M
Senior UX Designerin
Faltwerk Studio3J 1M
UX Designerin
Interaction DesignUsability TestingFigmaDesign Tokens
Gut
JP
Jonas Pfeiler
Product Designer
Quellgrund Health1J 10M
Product Designer
Nordtakt Digital2J 5M
UI Designer
Hellblau Medienhaus1J 6M
Junior Designer
UI DesignMotionPrototypingWebflow
Gut
LW
Lena Wiegand
UX/UI Designerin
Grauwacke Logistik GmbH3J
UX/UI Designerin
Studio Lindgrün2J
Grafikdesignerin
UI DesignBrandingFigmaIllustration
Evtl. KI-optimiert
Gut
SM
Sofia Marchetti
Senior Product Designer
Velaro Fintech2J 9M
Senior Product Designer
Tessera Labs2J 2M
Product Designer
Weitblick Beratung1J 11M
UX Consultant
Product StrategyFigmaUser ResearchDesign SystemsData Visualisation
Mittel
DO
David Okonkwo-Lenz
Design Lead
Funkhaus Collective2J
Design Lead
Selbstständig4J 2M
Freelance Product Designer
Product DesignDesign OpsFigmaFacilitation
Mittel
MB
Malte Brodersen
Senior Visual Designer
Landesamt für Geodaten5J 1M
Senior Visual Designer
Dreiklang Verlag2J 11M
Visual Designer
Visual DesignEditorialInDesignFigma
Reibung
KA
Kerstin Ahlgrim
Service Designerin
Varnhorst Chemie AG6J 2M
Service Designerin
Ahornblatt Consulting2J 2M
UX Consultant
Service DesignStakeholder ManagementJourney MappingMiro
Konflikt
NV
Nele Vossberg
Junior Product Designer
Kiesel & Kante1J
Junior Product Designer
Hochschule Elbmarsch1J 2M
Werkstudentin UX
FigmaSketchingUser Interviews
Culture Stack
Meridian Industries GmbH · Pilot38 von 50 Reads übrig CVs hinzufügen
Meridian Industries GmbHMittelstand / Familienunternehmen · DEZurücksetzen
Der Austausch ist direkt und unverstellt und man arbeitet eng abgestimmt. Verantwortung ist klar zugewiesen. Veränderung kommt mit Bedacht, Schritt für Schritt.
—
Gesamt-Fit
Kulturprofil
Alltag
Kommunikation
Direkt, explizitImplizit, kontextuell
Feedbackstil
Direkt, offenDiplomatisch, behutsam
Entscheidungstempo
Schnell, klares OwnershipKonsens, abgewogen
Koordination
Minimaler ProzessStrukturierter Prozess
Struktur
Verantwortung
Klares OwnershipGeteilte Verantwortung
Hierarchie
EgalitärHierarchisch
Feedbackschleifen
Schnelle ZyklenGründliche Zyklen
Ausrichtung
Intellektuelle Kultur
Neugierig, lateralFokussiert, spezialisiert
Emotionaler Ausdruck
AusdrucksstarkZurückhaltend
Anpassungstempo
Schnelle VeränderungSchrittweise Veränderung
Kandidaten10 Kandidaten
AlleUngelesen(1)Favoriten(1)
zuerst zur Ansicht, dann nach Fit
CVs hinzufügen
GutNeu
JK
Julia Kleinert
Senior Product Designer
Halde & Holm Mobility3J 2M
Senior Product Designer
Atelier Kranichweg2J 8M
Product Designer
Feldhagen Versicherung AG2J 4M
UX Designerin
FigmaDesign SystemsPrototypingUser ResearchAccessibility
Hervorragend
TR
Tobias Rehnfeld
Lead Product Designer
Kontor Neun Software4J 1M
Lead Product Designer
Pinnwerk Apps3J
Product Designer
Design LeadershipFigmaService BlueprintsWorkshops
Hervorragend
AH
Amira Haddad
Senior UX Designerin
Sternmoos Energie AG2J 6M
Senior UX Designerin
Faltwerk Studio3J 1M
UX Designerin
Interaction DesignUsability TestingFigmaDesign Tokens
Gut
JP
Jonas Pfeiler
Product Designer
Quellgrund Health1J 10M
Product Designer
Nordtakt Digital2J 5M
UI Designer
Hellblau Medienhaus1J 6M
Junior Designer
UI DesignMotionPrototypingWebflow
Gut
LW
Lena Wiegand
UX/UI Designerin
Grauwacke Logistik GmbH3J
UX/UI Designerin
Studio Lindgrün2J
Grafikdesignerin
UI DesignBrandingFigmaIllustration
Evtl. KI-optimiert
Gut
SM
Sofia Marchetti
Senior Product Designer
Velaro Fintech2J 9M
Senior Product Designer
Tessera Labs2J 2M
Product Designer
Weitblick Beratung1J 11M
UX Consultant
Product StrategyFigmaUser ResearchDesign SystemsData Visualisation
Mittel
DO
David Okonkwo-Lenz
Design Lead
Funkhaus Collective2J
Design Lead
Selbstständig4J 2M
Freelance Product Designer
Product DesignDesign OpsFigmaFacilitation
Mittel
MB
Malte Brodersen
Senior Visual Designer
Landesamt für Geodaten5J 1M
Senior Visual Designer
Dreiklang Verlag2J 11M
Visual Designer
Visual DesignEditorialInDesignFigma
Reibung
KA
Kerstin Ahlgrim
Service Designerin
Varnhorst Chemie AG6J 2M
Service Designerin
Ahornblatt Consulting2J 2M
UX Consultant
Service DesignStakeholder ManagementJourney MappingMiro
Konflikt
NV
Nele Vossberg
Junior Product Designer
Kiesel & Kante1J
Junior Product Designer
Hochschule Elbmarsch1J 2M
Werkstudentin UX
FigmaSketchingUser Interviews
SM
Sofia Marchetti
Senior Product Designer
Gut
In der Praxis
Alltag
Sofia bevorzugt formale, strukturierte Kommunikation und diplomatisches, abgewogenes Feedback. Euer Team setzt auf direkte, offene Kommunikation und direktes, ungefiltertes Feedback. Spürbar bei Meetings und täglicher Austausch und Feedbackrunden und Konfliktlösung. Der Rest passt.
Struktur
Sofia bevorzugt gemeinsam getragene Verantwortung. Euer Team setzt auf klare, zugewiesene Verantwortung. Spürbar bei Erwartungen an Zuverlässigkeit. Die anderen Dimensionen passen.
Ausrichtung
Sofia bevorzugt Veränderung und Innovation. Euer Team setzt auf Stabilität und Tradition. Spürbar bei Umgang mit Wandel. Die anderen Dimensionen passen.
Reibung
Alltag
▲KommunikationImplizit, kontextuell
▲FeedbackstilDiplomatisch, behutsam
▼EntscheidungstempoSchnell, klares Ownership
✓Koordination
Struktur
▲VerantwortungGeteilte Verantwortung
✓Hierarchie
✓Feedbackschleifen
Ausrichtung
✓Intellektuelle Kultur
✓Emotionaler Ausdruck
▼AnpassungstempoSchnelle Veränderung
▲▼ Spannung▲▼ Konflikt
Werdegang
Velaro Fintech
Senior Product Designer
Wir lesen das alsScale-up
2J 9M
Tessera Labs
Product Designer
Wir lesen das alsStartup
2J 2M
Weitblick Beratung
UX Consultant
Wir lesen das alsBeratung / Consulting
1J 11M
Skills
Product StrategyFigmaUser ResearchDesign SystemsData VisualisationWorkshopsPrototyping
Anschreiben
Kein Anschreiben eingereicht. Wir lesen nur die Werdegangsdaten.
Zu Favoriten PDFVerwerfen

It should feel as easy and colorful and fun as talking.

+15,103 / −137,760

Splay

Local transcription that feels native to macOS.

Download for Mac ↓Splay 0.6 · macOS 14.2+ · Apple silicon

___

Splay began as a fork of the great local voice transcription software “MacParakeet”.

I love local transcription. It’s fast, safe and I genuinely enjoy putting my hardware to work. As I speak into my machine a lot, I was tempted to give my own version a go.

In the spirit of the old Lotus philosophy, “Simplify, then add lightness”, I embarked on a journey to create an app that feels as native on macOS as the Dynamic Island does on iPhone.

⚙︎

Settings

One key, a few switches. Everything else Splay has already decided for you.

fnRecord from your mic
fn fnDictate into the text field you're in
fn fn fnRecord a call — mic and system audio
escThrow a dictation away — fn within 3 s keeps it

Tap fn again to stop.

Launch at login
Play a sound when it starts

Accent

fnRecord from your mic
fn fnDictate into the text field you're in
fn fn fnRecord a call — mic and system audio

Transcription engine: MacParakeet, open source, by Daniel Moon.

Get Milk!

News made actionable.

___

Get Milk! is news made actionable. For years I felt that following the news contributed to making me feel informed rather than being informed. For the most part, it managed exceptionally well in stirring my blood and producing zero actionable insights.

Get Milk! follows the opposite approach. By cleverly utilizing California’s “Brown Act”, the app scans local policy APIs and outlets, verifies them and translates them into simple English that shows what actually affects you. And makes taking action as easy as posting online.

Skip the news.
Get Milk! instead.

Read and act on what really affects you.

STEP 1 OF 2

Where do
you live?

Your ZIP decides which desks we watch.

94110SF · 94110
9 desks file rulings for this ZIP. We'll watch all of them.
Next
ZIP
STEP 2 OF 2

What's yours?

Pick what touches your life. Skip the rest.

Your housing
RentingOwn my home
Your work
EmployedSelf-employedGig workNot working
Your household
Just mePartnerKids at home
Start watching
SF · 94110 · THIS WEEK

All quiet.

All quiet.

Nothing on the record hits you unavoidably this week — that's the radar doing its job.

Radar
Speak up · 9 days left
MixedMoneyHome

PG&E wants to raise rates to pay for grid upgrades.

The proposed increase would add about $26 a month to a typical 94110 renter's bill from 2027.

DESK
CPUC
CLOSES
Oct 14
WHAT MOVES THE NEEDLE
  • Say what $26 a month means for your household.
  • Renters can't choose their appliances — say so.
  • Ask for the increase to be phased in.
Your noteedit anything
I rent in the Mission (94110). Another $26 a month is real money for my household. Please phase this increase in and show how much of it pays for wildfire safety.
Open in mail — ready to send
mathewcleveland.com · archived 30 Oct 2025Scrolling
The whole old mathewcleveland.com, as archived on 30 October 2025

Old work 2019–2025

The archived site on archive.ph →

I write as much as I am written.

Montblanc Haus × Feng Tang

Year
2022
Narrated by
Feng Tang
Directed by
Axel Stasny
Music
Friso Dubbeld
What I did
Concept & voice-over, creative direction, supervision

IPSUM

AI short film · 2025 · with Axel Stasny

1994